Jan 21, 20236 minYuzuru Hanyu: The Art, the Athlete, the Brand, the GOATThe unique appeal and incredible popularity of ice skater Yuzuru Hanyu lies in a fascinating mix of talent, success, personality, and...
Oct 28, 20216 minIt's Okay to Not Be Okay: K-dramas, the Emmys, and Mental Health OnscreenThe 2020 K-drama It’s Okay to Not Be Okay (marketed version of the title translation) initially met with a mixed response in South Korea....
Oct 24, 20217 minCancel culture, branding, cultural divides, and Kim Seon HoI’ve written before on the intricacies of cancel culture in China and how it can impact brands. The current situation in South Korea...